Analogy was founded by Claire Eldridge and Neil Crump, owners of This Is Avalon Group. Both are healthcare communications veterans, who started the award-winning strategic communications agency Aurora Healthcare Communications more than a decade ago.

Analogy was launched in September 2018 to respond to the unique communications challenges of getting cut through to audiences working in busy healthcare systems.

Analogy brings together industry leading market intelligence with proven capabilities to deliver for clients looking to communicate across boundaries to professional and lay audiences. True to the name Analogy, the focus is on maximising understanding and clarity, empowering audiences to make decisions to improve their health, or the health of others.

Claire Eldridge

Claire Eldridge

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